Hwaet! It’s video music awards season, so you know what that means!
I mean, it means the same thing that it means every single awards cycle of any type, which is that I’m here to judge their rightfulness. This year’s crop of available candidates is, if I’m being honest, pretty awful. Like, even the high points aren’t that high, and even the people here nominated that I like aren’t nominated for particularly good work.
I suppose this makes August 2022 officially Downer August here on ONAT, which is, you know, a downer.
That said, it’s not without joy, at least. Nicki Minaj is going to receive the now-revived Video Vanguard award! The Red Hot Chili Peppers are going to receive the Global Icon award, presumably for their contributions to global iconography. Kane Brown has officially become the first male country (for whatever value of country you can apply here) singer to perform at the VMAs. Maybe we’ll discover that Jack Harlow is good at hosting (he’s one of three hosts – the other two are perennial choice LL Cool J and Nicki Minaj), which would be nice, as it would mean he was good at something.
That was mean. I should be less mean.
Anyway, onward!
Best Visual Effects
I actually like the Kendrick Lamar video a lot, a thing I am now forced to see after spending the intro lamenting the general low-quality of the entrants and being mean to Jack Harlow, who also is in my second-favorite video here. I’m a jerk, is the upshot here, but, you know, that’s beside the point.
THE RIGHTFUL WINNER: Kendrick Lamar, “The Heart Part 5”
Best Editing
I do not know from editing, particularly, as I have said before, but “Brutal” seems like it has the most editing (which is about all it’s got going visually), so I’ll give it to that one.
THE RIGHTFUL WINNER: Alyssa Oh from Rock Paper Scissors (that’s how she’s credited), “Brutal” (Olivia Rodrigo)
Best Cinematography
I don’t like the “N95” video as much as the “The Heart Part 5” video, but I will say, probably for the dozenth time, that one of the things I like about Kendrick Lamar is that he really finds people to help him put the time and effort into making videos that look good. I mean, it’s probably the least of the reasons to like him, but when I’m sorting through all of this every year, it makes his videos really stick out.
THE RIGHTFUL WINNER: Adam Newport-Berra, “N95” (Kendrick Lamar)
Best Choreography
I don’t have the numbers to hand here, but I would be willing to bet that, in the last ten or so years, FKA Twigs has been nominated in this category the most. She’s certainly got the most VMA nominations for “Best Choreography” compared to other nominations (which this year are zero). Anyway, “Tears in the Club” is a pretty good song, but as always, she’s a very good dancer, and the choreography is interesting and compelling.
THE RIGHTFUL WINNER: FKA Twigs, “Tears in the Club” (f The Weeknd)
Best Art Direction
Not being entirely sure what art direction always is in a music video, I’m going to assume it includes accurately-costumed and shot homoerotic prison settings and move forward.
THE RIGHTFUL WINNER: Alex Delgado, “Industry Baby” (Lil Nas X & Jack Harlow)
Best Direction
I’m not sure how much of what makes All Too Well work (see below) is the direction, but I also don’t know how much of it is not the direction, so I’m going to err on the side of caution, here.
THE RIGHTFUL WINNER: Taylor Swift, All Too Well: The Short Film
Best Longform Video
All Too Well is completely unhinged. It’s long, it’s vituperative, it’s got genuinely operatic execution given its fairly-pedestrian origins, and, as such, it’s all of the reasons that exist to either love or not love Taylor Swift. It’s like the whole of Taylor Swift in microcosm. One can spend fifteen minutes experiencing the ultimate extraction of Taylor Swift’s artistic essence, and one can probably come out of it with a full-formed opinion about the woman herself. Obviously, I’m a fan. It’s ridiculous in all the ways I want it to be, and none of that interferes with it being emotionally effective. With all apologies to Kacey Musgraves, who is in every single way a better artist (and made the second-best film in this category), and to whom my fanhood is more intensely devoted, Star-Crossed is earnest and effective and nuanced and messy, and All Too Well is monolithic and, frankly, insane. That makes it the winner here.
THE RIGHTFUL WINNER: All Too Well: The Short Film
Best Metaverse Performance
Twenty One Pilots and Charli XCX are the only ones who did this shit in Roblox, which means they’re the only two I approve of and, of those two, only one of them isn’t Twenty One Pilots.
THE RIGHTFUL WINNER: Charli XCX
Album of the Year
For whatever reason, this category (as well as the next two) was announced way later than the rest of the categories. I’ll never understand why anyone does things the way they do them. Of course, I’m never quite sure why the VMAs have an album category, given that the albums do not, in and of themselves, have videos or whatever, but I suppose that ship has long since sailed.
THE RIGHTFUL WINNER: Harry Styles, Harry’s House
Song of the Summer
Man, there are always like six thousand nominees for this category, and it always makes me laugh. They cast the widest-possible net here, presumably to make sure they don’t miss anything, even though every other category is a pair of clown shoes that someone has set on fire. That said, there are a couple of genuine actual good songs here, and the best of those is the Steve Lacy song. I don’t even have anything bad to say about it. It’s a good song.
THE RIGHTFUL WINNER: Steve Lacy, “Bad Habit”
Group of the Year
There are also too many nominees here, which is weird, because you’d think with so many more things to choose from, we’d have some better options. Jeez.
THE RIGHTFUL WINNER: Foo Fighters
Video for Good
It’s a shame that this is actually one of the better categories, at least in terms of the music videos all being entertaining, because I still think it’s, fundamentally, a silly category. Ah, well.
THE RIGHTFUL WINNER: Kendrick Lamar, “The Heart Part 5”
Best Alternative
Back in the nineties, it was common to see people of all stars and stripes bitching about the use of “alternative”. Generally it was by asking “an alternative to what?” because they were being silly wags who were pretending not to know the difference between “alternative to” and “alternative from”, even though it’s pretty obvious when you look at it for a second. For those of you who didn’t live through the time: this sort of thing was shockingly common, especially among late night comics and the people that stole jokes from them. Anyway, this is an alternative to “me not bashing my brains out with a rock”. Machine Gun Kelly is adorable, but the song he did with Willow is very very bad. Måneskin are equally adorable, and their song less bad.
THE RIGHTFUL WINNER: Maneskin, “I Wanna Be Your Slave”. Adorable!
Best Rock
If Red Hot Chili Peppers weren’t fucking cowards, they would have released “Aquatic Mouth Dance” as the single from this record, and not “Black Summer.” They both suck real bad, but one of them is called “Aquatic Mouth Dance”, and that’s hilarious. Anyway, I like the Jack White song despite the Call of Duty connection. I mean, I wish he hadn’t, but one can’t always get what one wants.
THE RIGHTFUL WINNER: Jack White, “Taking Me Back”
Best Latin
Not a great year for the best Latin category, either, it turns out! Not a great year, as such! Mainly because all of these sound alarmingly alike! Perhaps I am an old!
THE RIGHTFUL WINNER: Anitta, “Envolver”. Such as it is.
Best K-Pop
Oh god fuck it all to hell.
THE RIGHTFUL WINNER: Seventeen, “Hot”. That is, if fucking it all to hell isn’t an option. Good grief.
Best R&B
The Weeknd is, predictably, in several categories, albeit largely as a feature on not-very-good songs, so it’s nice to see him here, especially because that makes this one of the categories where I actually legitimately like something. Hurray.
THE RIGHTFUL WINNER: The Weeknd, “Out of Time”
Best Hip-Hop
True story that I may never have anywhere else to write about it: Latto technically won a deeply forgettable Lifetime-channel competition show, refused the actual win itself, and now has actually made the charts which is, certainly, something. The music is less interesting than that story. Also, it’s not like anyone was going to outrap Kendrick Lamar anyway.
THE RIGHTFUL WINNER: Kendrick Lamar, “N95”
Best Pop
This close to the end of all this, I have basically what you’d expect to say about all of these, except I would also like to add that I kind of wish the Ed Sheeran song was just a cover of the truly amazing Boys Next Door song of the same name (which one might also know as a Cairo Gang song, a Birthday Party song, or a Courtney Barnett song). But, of course, it’s not. Because why would it be?
THE RIGHTFUL WINNER: Harry Styles, “As it Was”
Best Collaboration
I feel like Megan Thee Stallion and Dua Lipa making a song about how good they are at doing sex stuff is exactly the sort of pandering that this website is set up four-square against. You know, except that it’s kind of a down year for all this and, while this isn’t that kind of website, it’s not, like, the worst pair of people to do this sort of pandering, if you catch my drift.
THE RIGHTFUL WINNER: Megan Thee Stallion & Dua Lipa, “Sweetest Pie”
Push Performance of the Year
I am an old man and, as such, have no desire to be cool enough not to pile on the bandwagon around Wet Leg. What a great band. Plus, they’re doing more than anyone in recent memory to correct the popular pronunciation of “Chaise Longue,” which isn’t pronounced like “lounge” no matter how much you dyslexic fucks flip the letters around in your heads.
THE RIGHTFUL WINNER: Wet Leg, “Chaise Longue”
Best New Artist (presented by EXTRA Gum)
Oh hell yeah. If EXTRA Gum says they’re the best then goddammit they must be the best. Because EXTRA is the gum whose music taste I most trust. I mean, I think it’s voted on like the rest of them, but EXTRA is cosigning it. The gum, I mean. So cool. Great job.
THE RIGHTFUL WINNER: Baby Keem
Artist of the Year
This is where the general “C+” quality of the people involved in this awards show really shows itself – every year there’s something to ground the VMAs, and that person tends to have their name typed a lot in this space, but man, like three of these people are fine. Completely unobjectionable, that sort of thing.
THE RIGHTFUL WINNER: Harry Styles, such as it is
Song of the Year
My goodness, this is the worst this category has ever been. My goodness.
THE RIGHTFUL WINNER: Lizzo, “About Damn Time”
Video of the Year (presented by Burger King)
I’m not going to lie to you all – the “presented by Burger King” thing really threw me for a loop. If the gum thing in the Best New Artist was perplexing, this is downright baffling. So, I suppose it would only be appropriate if Burger King lent their institutional support to a deeply homoerotic prison video. Great job, Burger King.
THE RIGHTFUL WINNER: Lil Nas X & Jack Harlow, “Industry Baby”